Fueled by Americans’ evolving infatuation with Japanese cuisine,
culture and tastes, sushi, continues to gain popularity in the
United States. Hapa Sushi Grill & Sake Bar takes this fun,
healthy and artful dining tradition and turns it into a high-volume,
profitable new franchise concept.
Hapa Sushi Grill & Sake
Bar is where Tokyo meets New York. We capture the cosmopolitan
edge of the finest upscale sushi bars, and add an American
twist to create a blend that is uniquely Hapa.
Founded in 1999, Hapa
is a recognized brand of Japanese-American casual dining
restaurants. The name Hapa comes from the Hawaiian word
for “half,” a term that describes Hapa’s
dynamic blend of Asian and American cultures. Our food
is the centerpiece-based on traditional Japanese dishes,
then amplified, muted or mixed with influences of many
different styles of cuisine. The Hapa menu is innovative,
uninhibited and distinctly fun.
Hapa caters to everyone
from young hipsters looking for a great night out to world
travelers with adventurous palates, a busy lunchtime crowd,
vegetarians, children and families. Hapa’s clever
advertising, word-of-mouth buzz from loyal customers and
recognized logo has put our brand on the map.
Everyone remembers there first time at Hapa. The minimalist design,
bold colors, lively music, boisterous crowd and unforgettable
food create a multi-sensory dining experience. Our attention
to detail makes every meal memorable.
Sushi shouldn’t be intimidating – it represents the
majority of Hapa’s food sales. Our sushi expertise and elaborate
menu help customers explore the exciting world of sashimi, nigiri
and sushi rolls. The “beginner” section of our menu
lists a variety of delicious choices for someone new to sushi,
who wants to start slowly. “Intermediate” selections
go a little further for a more developed sushi palate. “Hapa
Original” push the limits with unforgettable names and flavor
combinations. Vegetarian diners have their own section of the sushi
menu with a variety of fish-less choices.
Sushi is only part of the fun. House and traditional appetizers,
grilled dinner entrees, Hapa noodle bowls. Japanese curries,
salads and imaginative desserts round out a meal at Hapa
Half of Hapa’s liquor sales are sake. Sake, the traditional
rice wine indigenous to Japan, is taking America by storm with
tremendous profit potential. Sake drinking has quadrupled here
is the last decade as more Americans become acquainted with one
of the most natural beverages on earth.
Hapa specializes in sake, with one of the largest collections of
any restaurant in America. We share our love for sake through our
informative sake menu. Hapa’s popular sake flights give diners
the fun of sampling and sharing four excellent sakes for $12 or
$13. We also offer a full bar, wine list and a branded Hapa beer
made from rice.
Estimated Initial Investment
We are offering two proven models for Hapa sushi Grill and Sake
Bar: A 1,500 square foot location and a 3,500 square foot location.
We have estimated the following start up costs that may very depending
on location, existing fixture, and other variable features.
Franchise
Candidate Requirements Training and Support
• Minimums Net Worth of $1.5 Million
• $3000,000 Liquid Capital
• Previous Industry Experience Preferred
• Successful Business Background
Fees
• $35,000 Franchise Fee
• 6% Royalties
• 2% Advertising Fund*
• % of weekly gross sales less taxes
Ideal
Candidates
The Hapa Franchise Group is currently looking for franchise candidates
to grow and strengthen the Hapa Sushi Grill & Sake Bar. We
are primarily seeking candidates who have proven success in the
food service industry. Ownership opportunities are available for
individuals or groups who do not have previous restaurant industry
experience. However, these candidates will be required to hire
and maintain an experienced and successful restaurant general manager
and supporting management team.
Training
and Support
New Franchise business partners receive an orientation where they
will be formally introduced to Hapa Sushi & Sake Bar. Managers
will receive classroom and hands-on training at one of our corporate
restaurants. The extensive curriculum overseen by our training
department, embraces a full spectrum of casual dining restaurant
operations and administration. Including Sushi Preparation, Cost
Control, Hiring, Customer/Employee Relations, and Restaurant Management.
Opening
Support
In addition to the management training sessions, the Hapa Franchise
Group will assign on-site representatives for pre-opening and post-opening
support to launch the restaurant, train employees and solidify
operations. Our professional onsite, hands-on approach to team
training is supported through comprehensive training procedures,
operations manuals and team testing.
Advertising plays a crucial role in the growth and development
of any business. Hapa is no exception. The advertising fund
is used to build national brand awareness. Our print and commercial
advertising has been widely recognized as being creative and
exceptionally unique. We have aired commercials on ESPN, MTV,
and Comedy Central.
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